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Toshiba: Reprinting operations

Use case: Product awareness and sales

49726

Audience size

1

Region

33

Pre-qualified leads

Business challenge

When Toshiba launched a state-of-the-art eco printer that can reuse paper, they needed to make companies with 10 to 50 employees aware of it.

Audience

Sahil is an operations manager who aims to reduce costs in his company, including around printing.

Solution

We built an audience of just under 50 000 people who influence the decision makers in small companies in Gauteng, and highlighted the ecological benefits of the printer.

Result

The creative Dot Network served to Sahil and other business managers resulted in 6X leads delivery in the six-month campaign, as well as 33 pre-qualified leads.

B2B Technology Product Awareness Sales Leads
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