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Tarsus: Creating demand

Use case: Product education for right audience only

6158

Audience size

3

Audiences

40

Different messages

Business challenge

Whenever Microsoft launches a new product, they undertake awareness and education campaigns. They approached Dot Network to spread that awareness about Azure, but only to a select group of people.

Audience

Thapelo is a tech reseller who needs support so that he can sell more of the products that are most profitable for him. We created three audiences, based on reseller tiers.

Solution

Dot Network’s campaign – funded by Microsoft through Tarsus – gave Thapelo the information he needs: insights to help him sell particular products, as well as wholesale prices, so he can immediately see his profit margin.

Over the six-month campaign, we also promoted views of vodcasts about new solutions, such as Azure.

Result

Because of this insider information, it was essential that members of the public did not see the campaign. Our technology made sure that they didn’t. Each audience only saw the messaging that was relevant to them.

B2B marketing Tech Product Education Ad
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