Cost vs value
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Sanlam Africa Investments had a list of 253 prospective institutional investors in six countries: Sweden, Denmark, Netherlands, Norway, the United Kingdom and the United States. The challenge was that Sanlam is not a well-known institution in those countries.
Meet Sven. He manages a pension fund for Swedish government employees and has been given a mandate to invest $500 million in Africa. The problem is that being based in Sweden, he doesn’t know which investment banks have the right expertise and track record.
Dot Network was able to match 201 of the supplied leads by Sanlam Africa Investments, including Sven, and told them how Sanlam Africa Investments had the expertise he could trust.
200 people who had $500 million to invest but didn’t know about Sanlam Africa Investments were made aware that this is a reputable financial institution – without Sanlam Africa Investments having to sponsor a football team.