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Red Hat: Enterprise solutions across Africa

Use case: Retention and upsell clients in Ghana, Kenya, South Africa and Nigeria

4

African countries

2

Target audiences

76039

Audience size

Business challenge

Red Hat offers enterprise open source technology that runs across more than 50% of the world wide web. They wanted to focus selling this service on countries in Sub-Saharan Africa and they had a list of companies they wanted to approach and their IT decision makers.

Audience

Adowa is the CTO for a company in Ghana that uses open-source enterprise software. However, she needs support for it.

Solution

Dot Network created two audiences of people in enterprise and mid-market companies. We found the decision makers in the companies Red Hat wanted to approach and showed them the appropriate messaging in four African countries.

Result

We did 2X of delivery and targeting – that’s more than double the value of that they paid for.

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