Cost vs value
Minor Hotels was looking for people who had R500 000 to buy out an entire island resort for a weekend.
They needed to find people like Palesa. She’s planning a special holiday for herself and a group of friends and she wants something exclusive. Very exclusive.
Dot Network created an audience of South African CIPC registered business directors and high net worth individuals. Each person in the audience saw the message four times.
We put Minor Hotels in touch with them through a data-activation campaign that reached four times as many people as expected. We had ultra-low wastage and we also gave them audience development for future campaigns.