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Minor Hotels: Book the whole island

Use case: Right client only prospecting and wastage reduction

114000

Reach

4x

Frequency

100%

Cost vs value

Business challenge

Minor Hotels was looking for people who had R500 000 to buy out an entire island resort for a weekend.

Audience

They needed to find people like Palesa. She’s planning a special holiday for herself and a group of friends and she wants something exclusive. Very exclusive.

Solution

Dot Network created an audience of South African CIPC registered business directors and high net worth individuals. Each person in the audience saw the message four times.

Result

We put Minor Hotels in touch with them through a data-activation campaign that reached four times as many people as expected. We had ultra-low wastage and we also gave them audience development for future campaigns.

High net worth Lead Generation marketing
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