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Tarsus on Demand: Microsoft Azure cloud computing for everyone

Use Case: Driving end-customer engagement

Business challenge

Microsoft Azure for Tarsus on Demand is a business-to-business operation that offers cloud-based hosting. With a new Microsoft Azure data centre opening in South Africa, Tarsus on Demand needed to let end consumers know that switching to Microsoft Azure would benefit their businesses. Once people were aware of this, they could be driven through Tarsus on Demand’s acquisition funnel.


We targeted information technology teams and organisational decision makers.


Dot Network’s data and media experts created four separate timelines with four separate messages were developed to educate end consumers about how Microsoft Azure would improve their operations.


There isn’t much to say other than we achieved 155% delivery against preset goals. We made that campaign dance!

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