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Hollard: Making tails wag

Use case: Quality lead generation

75%

CPL drop

60%

More conversions

36000

New site visits

Business challenge

Hollard’s Pet Medical Aid isn’t for everyone. Not everyone has the resources or inclination to cover their pet’s health.

Audience

Priyanka does. She loves her pooch Artemis, maybe even a little more than her nephew. But she knows that one day Artemis is going to get older and she’s worried about her health.

Solution

Dot Network was able to reach her and others who love their pets dearly and could afford to give them extra protection.

Result

We drove over 36 000 people to the Hollard website, increasing their conversions by 60% and dropping their CPL by 75%.

Dot Network B2C Quality Lead Generation Ad
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