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A property investment company was developing one of their key retail nodes, transforming it into a thriving retail node. Of course, this resulted in neighbourhood disruptions and loss of customers. They needed to get those lost customers to return.
Cindy-Ann loves living in this neighbourhood, but the ongoing traffic problems and noise were getting to her. She started shopping at another mall, and complained to her friends about how much she hated the construction work.
Dot Network created native content about the area, highlighting interesting things to do, and showed it to Cindy-Ann and her friends.
In the first three months, the audience grew by 233% and 3 million people started loving their community again.