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Exxaro: Mining the right people

Use case: Content amplification

2

Regions

26322

Government mining officials

11216

Uniques contacted

Business challenge

Exxaro is a large-scale coal and mineral mining company that released a report on the state of the industry, which they wanted to spread.

Audience

Godfrey is a government official, working in mining in Mpumalanga, South Africa. He needs to stay up to date with the latest information about his industry.

Solution

Dot Network built an audience of Godfrey and his colleagues in Mpumalanga and Limpopo and targeted them with messaging to encourage them to download the Exxaro report.  

Result

We were able to contact over 11 000 individuals and put the report in front of them.

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