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Ericsson: Speak to the decision makers

Use case: Product awareness and lead generation

24876

Audience size

16264

Engagements

9.31

Frequency

Business challenge

Ericsson need to create awareness of their new mobile broadband solutions.

Audience

Angela is a business director who requires cutting-edge connectivity for her company.

Solution

Dot Network created an audience of just under 25 000 South African business directors and produced an online campaign. The creative was seen over 9 times by the audience members.

Result

The result of our targeting was super efficient for Ericsson: they got the best bang for their buck with 70% of the people who saw the ad engaging with it.   

B2B Cellular Technology Product Awareness Ad
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