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DStv Ultra: Turning up the numbers

Use case: Sponsorship amplification

933000

Audience size

2

Day campaign

1074792

Impressions served

Business challenge

DStv Ultra is a music festival that wanted to sell tickets fast. Two days fast. They needed to target tech readers as part of meeting other business objectives.

Audience

Sbu and his friends stay up to date on tech news, and are always on the lookout for the latest music and entertainment events.

Result

In the short time we had, we were able to find and speak to people like Sbu and his friends, who are always on the lookout for the latest music and entertainment events. We also found 933 000 people like him.

B2C Event Marketing Sponsorship Amplification Ad
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