DStv Ultra is a music festival that wanted to sell tickets fast. Two days fast. They needed to target tech readers as part of meeting other business objectives.
Sbu and his friends stay up to date on tech news, and are always on the lookout for the latest music and entertainment events.
In the short time we had, we were able to find and speak to people like Sbu and his friends, who are always on the lookout for the latest music and entertainment events. We also found 933 000 people like him.