Referred friends who signed up
Bulgari Rose Goldea is a fragrance that isn’t in everyone’s budget. They were launching this luxury product with an activation at Sandton City and needed to let people know about it – but only the people who could afford it.
Khanyi hits a mall (she has a few favourites) every weekend in search of the latest fashion and beauty. Bulgari wanted her to come to their launch activation with her friends.
Our precision targeting allowed us to speak to women with an interest in shopping who lived within 20km of Sandton City.
Bulgari’s mailing list grew and people were referring this campaign to their friends, who also signed up. The result was a 3.42% click through rate – and this high-end fragrance sold out.